This ongoing series merges the symbolic animals of the East Asian Zodiac with the aesthetics of modern luxury fashion. Each year, I adopt the presiding zodiac animal as a motif, pairing it with a high-end brand that best mirrors the animal’s unique symbolism and charisma.

For the Year of the Tiger, I paired the animal with Gucci to evoke intense power; for the Year of the Snake, I chose Bulgari to highlight elegant curves and jewel-encrusted symbolism. This practice is a modern variation of Sehwa—a traditional New Year painting once displayed to ward off evil spirits and invite good fortune.

By reinterpreting the role of folk decorative painting through today's visual language, animal mythology, art movements, and fashion icons coexist within a single frame, revealing both humor and solemnity. The zodiac deities represent more than just a birth year; they embody the narrative and energy of the year itself.

I link these ancient symbols to modern brand identities to visually explore how human desire, luck, and beauty have been adorned in different ways throughout history. Through this series, the age-old wish for "New Year’s blessings" is refreshed with a sophisticated and playful sensibility.